How Well Do You Really Know Your Ideal Client?

How Well Do You Really Know Your Ideal Client?

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO...
37: Change in an Instant

37: Change in an Instant

Your life can change in an instant. Every day I see people go through life without preparation. What is it going to take for you to change and take action today? For me, the day that I almost died in North Carolina was a defining moment for me. Even to this day I...