by Daniel Giordano | May 4, 2018 | Marketing
What makes you read a blog post or article or email? Interesting stats? A clever turn of phrase? An attention-grabbing headline? All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story. As a coach, service...
by Daniel Giordano | Apr 26, 2018 | Family, Fun, Marketing
First I want to say I still love MC Hammer and yes I had the pants back in the day. 🙂 I am sure my wife would love to share pics. 🙂 M.C. Hammer created a unique way to rise to the top in his industry. He did things differently… 1. His music was unique. 2. The...
by Daniel Giordano | Jun 16, 2017 | List Building, Marketing, Marketing Funnels
Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward. He prepared the ground following last year’s harvest. He...
by Daniel Giordano | Jun 16, 2017 | Marketing
It’s the lead in to your funnel. The one thing that must entice prospective clients to hand over their email address, giving you permission to not only contact them in the future, but to actually sell them things. Coaching, DIY courses, affiliate offers and others. Is...
by Daniel Giordano | Jun 15, 2017 | Marketing
Feeling overwhelmed at the thought of setting up your sales funnel? You’re not alone. Many online business owners fail to properly plan out their funnel, and it shows. They have an opt-in incentive that doesn’t appeal to their audience. Their follow-up emails don’t...
by Daniel Giordano | Jun 15, 2017 | Marketing
Been on a webinar lately? I bet you have. The fact is, webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online. No matter what...
