What if, What if, What if. This question comes at us every day. What if I said this, What if I did that or what if I didn’t. It comes down to decisions. We all have decisions to make every day of our lives. We all make good and bad decisions. That’s life. When you… [Read More]
In sales and marketing there is something referred to as the “marketing pyramid.” The marketing pyramid is comprised of three different attributes, all of which must be present in the prospect before a sale is possible. If you carefully examine each of the three elements, you gain a greater understanding of the sales process… [Read More]
Of all the methods of advertising over the Internet, pay per click (PPC) is perhaps the most promising. Not only does it allow you to generate traffic almost instantaneously, but also it eliminates the problems associated with the old ways of advertising (cost per view) by allowing you to carefully track your results, and to… [Read More]